Eric Emanuel is stepping out on his own. Following collaborations with Adidas and New Era, the streetwear designer has opened the first pop-up shop under his own name at 251 Elizabeth Street in New York.
In November 2018, Emanuel worked with New Era on a pop-up for the brand’s MLB apparel, followed by another with Adidas for the rerelease of the Adidas Rivalry in January.
But this shop, which will be open for three weeks beginning today, will be his first solo foray. It carries Emanuel’s signature basketball shorts in solid colors and Andy Warhol cow wallpaper-inspired patterns and colors and trucker caps. New product will be released every Friday, beginning with the Adidas Rivalry low-top, the 1986 sneaker initially made in France for NBA Hall of Famer Patrick Ewing, and later mesh floral and plaid shooting shirts and matching shorts. Emanuel wants the pop-up to feel like a home, hence the pink couch, wooden floors and yellow striped walls adorned with artwork.
The Syracuse, N.Y.-native achieved instant success by producing snakeskin basketball jerseys that were worn by rappers Travis Scott, Post Malone, A$AP Rocky and Future, among others. Emanuel has since shifted his focus to basketball shorts.
“When I started making the product,