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Who decides what you wear? Meet fashion's formidable silent force

By Scarlett Conlon

Net-a-Porter reaches customers in 170 countries. But you probably haven’t heard of its global buyer Elizabeth von der Goltz. Here, she talks about nurturing brands, appearing on Netflix and why she will always ‘innately love fashion’

If the familiar list of the most influential fashion figures is beginning to sound predictable – sorry Anna, sorry Beyoncé – meet someone who wields no less influence but is not (yet) a household name: Elizabeth von der Goltz.

As the global buying director for Net-a-Porter, the world’s largest multibrand luxury retailer, von der Goltz is to fashion what a conductor is to the orchestra: everyone looks to her to see what’s coming next. Her role is to scout, source and nurture brands and designers (from established to emerging, in everything from lingerie to sportswear); cut deals in order sell their designs; and to do everything she can to support the brand and its sales. That’s the basic outline. In reality, her job is a task of titanic proportions.

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Via:: https://www.theguardian.com/fashion/2020/apr/04/who-decides-what-you-wear-meet-fashions-formidable-silent-force-net-a-porter-elizabeth-von-der-goltz