Updates

Latest Entries

How to build a loungewear collection | Jess Cartner-Morley

By Jess Cartner-Morley

Dig into your wardrobe for comfy treasures that are well-worn but not completely worn out

At a fashion event the other day, a buyer introduced me to the concept of the third wardrobe. Most women already have a work wardrobe and an off-duty wardrobe, to some degree – how distinct or blended these are varies enormously, obviously. But now, she said, retailers think in terms of a third category: loungewear.

The third wardrobe consists of clothes to change into when you get home from work. It is what you wear on a lazy weekend morning or to settle in for a boxset on a Friday night.

Continue reading…

Via:: https://www.theguardian.com/fashion/2020/mar/27/jess-cartner-morley-how-to-wear-loungewear