By Paul Sutton
The social media reaction to Sports Direct’s public letter to Boris Johnson asking whether they could stay open after the ‘lockdown’ announcement was as damning as it was swift. Chief Financial Officer Chris Wootton and CEO Mike Ashley’s insistence that the company should stay open while other retailers closed because selling fitness equipment makes it an essential business was met with contempt and anger.
It’s an example of how attitudes towards brands have altered rapidly since
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