From hospitals to hand sanitiser, a number of big names from continental fashion capitals are turning their efforts towards the fight against the coronavirus. Will the British industry follow suit?
Prada is the latest big-name fashion brand to turn its production lines, usually focused on elegant blazers and blouses, to meet needs arising from the coronavirus crisis. Yesterday it said it would produce 110,000 masks by 6 April, while Gucci has said it will make more than 1m and Yves Saint Laurent and Balenciaga – both of which, like Gucci, are owned by Kering – will also begin manufacturing them.
High-street brands are similarly shifting their focus. Last week, Spanish-owned Zara pledged to produce surgical masks, saying it had already donated 10,000 masks and a further 300,000 were due to be sent by the end of this week. Over the weekend, H&M Group said it would be rearranging its supply chain to produce protective equipment for hospitals and healthcare workers.