By Sali Hughes
Give bees and beetles a break, but still pull off the right finish
According to Pinterest, “vegan lipstick” was among the most searched-for beauty terms in 2019. User searches for lip colours with no lanolin, beeswax or carmine (the crimson pigment, used in food, paint, cosmetics and more, that’s traditionally obtained by crushing minuscule insects), and that are not sold in mainland China (where animal testing is broadly mandatory), were up 150% year-on-year. It’s not a surprising figure, given the astronomical growth in vegan lifestyle. Accordingly, there are such a vast number of lipsticks for vegans that it’s no longer a question of what are they, but which are the best.
I always feel matte finishes are the truest measure of a lipstick brand, as they pose the biggest challenge – colour must be vivid and dense (any fool can make sheer tinted balm); lasting power should be long; lips should remain comfortable, not dry, rough and tight.