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'I've always been a rebel' – Vivienne Westwood and Andreas Kronthaler on squaring environmental activism with selling fashion

By Jess Cartner-Morley

Why playing cards can save the planet and the pure bliss of falling in love – Jess Cartner-Morley meets queen of punk and her co-designer and husband

Vivienne Westwood has barely taken her coat off and she is already halfway through explaining her plan to save the planet. “I’ve figured it out, you see,” she tells me in her distinctive Alan Bennett-esque tones: dry, quiet, matter-of-fact. Her roadmap to an equitable, sustainable world economy, without private land ownership, is laid out in slogans on a set of playing cards. The idea is to print a million packs to be sold as works of art, for £100 each. “You see, anybody who is prepared to pay £100 for a pack of cards is buying them because of what those cards represent. So if Greenpeace sell hundreds of sets of cards, they are in a position to say, we have hundreds of people supporting us.” She believes this will convince the world’s governments to adopt a new global economic system. “It seems I am the only person who has identified a total strategy and who also has a platform to speak,” she says.

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Via:: https://www.theguardian.com/fashion/ng-interactive/2020/feb/15/ive-always-been-a-rebel-vivienne-westwood-and-andreas-kronthaler-on-squaring-environmental-activism-with-selling-fashion