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London fashion week opens as coronavirus hits attendance

By Hannah Marriott

Event kicks off without many press and buyers from important Chinese market

London fashion week was unable to escape the impact of the coronavirus on its opening day, with the majority of Chinese press and buyers not in attendance – a significant absence given the country is responsible for almost a third of global luxury sales.

“Our thoughts are with those affected by coronavirus, unable to travel,” the British Fashion Council chief executive, Caroline Rush, said in her opening speech, in which she announced plans to ensure Chinese media and buyers had access to news and images.

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Via:: https://www.theguardian.com/fashion/2020/feb/14/london-fashion-week-opens-coronavirus-hits-attendance-chinese