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'Death of an icon': the downfall of Barneys New York

By Edward Helmore in New York

What was once New York’s premier fashion store is entering its last days before closing – but luxury lives on elsewhere

“EMS – Every Thing Must Be Sold,” read the signs plastered all over Barneys New York – an unprepossessing welcome to what was once New York’s premier fashion store as it enters its last days before closing after almost 100 years in business.

The red-and-yellow sale signage is certainly an affront to the luxury industry’s fastidious, and constantly refreshed, exercise in product desire. The 35% discounts on brands such as Prada and Bottega Veneta are rare to an industry that fiercely guards its exclusive aura.

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Via:: https://www.theguardian.com/business/2019/dec/22/barneys-new-york-closing-luxury-industry