No self-respecting updo in the 1990s was complete without one, and now they’re back on catwalks and the high street
They were once hailed by Carrie Bradshaw as a failsafe way to spot tourists in Manhattan. As she put it: “No woman who works at W Magazine and lives on Perry Street would be caught dead at a hip downtown restaurant wearing a scrunchie.”
But 15 years after Sex and the City‘s demise, the humble hair-tie is still going strong and has re-entered the mainstream market in a way not seen since the 1990s. “They’re an accessory that’s both functional and fun,” said Sara Radin, named as the unofficial scrunchie historian by US National Public Radio after her potted history in Teen Vogue. This year it has been one of fashion’s top looks, with Pinterest reporting a 6309% rise in searches, and the fashion search engine Lyst seeing a 20% spike since the start of December.