The fashion retailer has been blighted by scandal, but the current crisis in styles and sales has deeper roots
Ted Baker has been a jack-the-lad character in the City for the past 30 years. The story goes that “Ted”, the presumed alter ego of company founder Ray Kelvin, got the idea for a global brand “while fishing” in 1987. And he never looked back.
UK consumers were drawn to his quirky sense of humour and style, and wanted to buy his sexy dresses and dapper suits. One store in Glasgow became two, with a listing in the late 1990s leading to global stardom and product spinoffs ranging from homewares to perfume and sunglasses.