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Southern Tide to Open First Company-Owned Store

Allen Stephenson was a senior in college in 2006 when he came up with the idea of creating a colorful polo shirt with a skipjack fish as its logo.
The Greenville, S.C., native started to make inroads in the South before hitting the trade show circuit in New York — with his mother by his side — to offer a Southern-skewed sportswear alternative to the ubiquitous closet staple.
The brand’s business continued to grow and eventually caught the attention of Oxford Industries, which purchased the label for $85 million in 2016. Southern Tide had used Oxford for sourcing and production when it was independent so it was already familiar with the brand and believed it had potential.
Since then, Southern Tide has expanded into a full collection of men’s, women’s and children’s sportswear and accessories, soft blazers and home products. It also has a large collegiate program, and its annual sales increased to $45.2 million in fiscal 2018 with operating income of $5.7 million.
Today, Southern Tide will open its first company-owned store in Jacksonville, Fla. The 2,000-square-foot boutique is located at the St. Johns Town Center.
The brand actually has more than a dozen “signature stores,” which started opening two-and-a-half years ago. Those are operated

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Via:: https://wwd.com/menswear-news/mens-sportswear/southern-tide-to-open-first-company-owned-store-1203375165/