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The Lowdown on Great Auk Outfitters, Ministry of Supply’s New Ethical Luxury Brand

Today, the Boston-based technical apparel brand Ministry of Supply launches “Great Auk Outfitters,” in the name of engineering a more ethical, environmentally responsible luxury brand.
While vegan winter jacket alternatives exist from the likes of Matt & Nat, Nanushka and Ganni, Great Auk Outfitters positions itself against Canada Goose and Moncler in terms of performance.
“Our jackets perform just as well without any animal products,” said Geraldo Aldarondo, cofounder of Great Auk Outfitters. Aldarondo cofounded the brand with Brian Kennedy, with Ministry of Supply acting as an incubator.
Great Auk Outfitters will launch with a hero product — a winter parka that is free of fur and down — that instead uses recycled materials (nylon and polyester). The Downless Parka is produced by Bluesign-certified garment manufacturers, which also produce arctic expedition gear and Olympic uniforms.
Its touted to be a “fully sustainable jacket that can withstand extreme temperatures, without any animal products,” and it does so with an insulation combining recycled polyester (which acts like feathers) and NASA-invented Aerogel (that mimics lofty down).
The waterproof shell is created from 100 percent recycled nylon, and the insulation is comprised of 52 percent post-consumer recycled polyester and 48 percent polyester with Aerogel. The lining is made of

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Via:: https://wwd.com/menswear-news/mens-designer-luxury/downless-parka-ethical-alternatives-great-auk-outfitters-ministry-of-supply-canada-goose-1203373875/