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Pitti Uomo to Commemorate Several Milestones at January Edition

NEW YORK — There are going to be a lot of anniversaries celebrated at the next edition of Pitti Uomo.
The 97th edition of the Florence-based trade show, which will be held Jan. 7 to 10 at the Fortezza da Basso, will play host to everyone from Brioni and Chevignon to Woolrich as they celebrate milestone birthdays.
Brioni will be marking its 75th year at the fair with a special event curated by Olivier Saillard that will present the brand’s new fall collection through a special nod to its history. In addition, Chevignon is being relaunched on its 40th anniversary and will host a fashion show to introduce its direction while celebrating its past. Woolrich, which will be 190 years old in 2020, will create a “multifaceted universe” that celebrates the winter season and its long heritage. The show will also mark the debut of the brand’s Arctic Capsule, a special collection based on the Arctic parka.
Raffaello Napoleone, chief executive officer of Pitti Immagine, which owns the Pitti Uomo men’s show, provided the details during his biannual luncheon here on Friday. The theme of this year’s event is “Show Your Flags,” which is intended to reference how “every collection is like a

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Via:: https://wwd.com/menswear-news/mens-retail-business/pitti-uomo-several-milestones-january-edition-1203366014/