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Bulgari Unveils New Watch Atelier

MILAN — Bulgari on Friday inaugurated its new integrated case, bracelet and dial production facility in Saignelégier, Jura, in the Swiss watchmaking hub.
The production of watch components was previously spread between Le Sentier in Vallée de Joux for mechanical movements, Saignelégier for cases and bracelets, and La Chaux-de-Fonds for dials.
“This is a very innovative concept, since in Switzerland, historically, these different watchmaking steps were fragmented by trade type and kept separate, and the jobs seen as three different specializations,” said Bulgari chief executive officer Jean-Christophe Babin. “By regrouping them, there is value in emphasizing the common areas of excellence and we will be able to develop the dial and the case at the same time.”
Another positive is that the efficiency of this system “allows us to make the professional path of our employees much more interesting, so that employees are not limited to one job alone,” said Babin, as skills will be developed with a cross-disciplinary approach “resulting in more flexibility and improved sensibility.”
The new rationalized facility also will shorten time-to-market as the process is faster. In turn, Bulgari will increase its cash flow because the inventory will be reduced as there is no need to wait for the other

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Via:: https://wwd.com/accessories-news/watches/bulgari-unveils-new-watch-atelier-1203365983/