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Tote and Handbag Brand Étoile Star Eyes Retail Expansion

DALLAS — A pop-up store at NorthPark Center here is just the beginning for Étoile Star, a three-year-old line of luxury totes and bags.
Founder Annye Grande plans to open a permanent store at the Grand Canal Shoppes in Las Vegas in February and is negotiating for pop-ups in New York and Los Angeles next fall. Each shop may become permanent.
“Our strategy is to test the market and then move quickly to gain brand equity and recognition,” Grande said. “The long-term vision is to go into accessories and shoes and then apparel and really grow a lifestyle brand. Right now our hero products are the totes.”
She envisions opening five units in 2021.
“The Dallas store will help us craft our model, but every store is going to be adapted locally,” Grande said.
The collection is tight — a medium tote, a large tote, a backpack and bucket bag in 40 color combinations. They are made in New York and Los Angeles of Italian materials.
Fully lined in matching suede, they retail for $325 for the bucket, $495 for the medium tote or backpack and $595 for the large tote. An exception is a large python tote at $995.
Grande and her family relocated from Montreal

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Via:: https://wwd.com/accessories-news/handbags/tote-and-handbag-brand-etoile-star-eyes-retail-expansion-1203364863/