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Saks Agrees, Happy Doesn’t Mean Perfect

“It became so apparent from my own mental health journey that stress and anxiety was becoming so unbearable for myself, and I realized I wasn’t alone,” said Poppy Jamie, creator of Happy Not Perfect, an app dedicated to mental health.
The English TV presenter, who cofounded handbag brand Pop & Suki, is coming to the end of a national U.S. tour that’s been showcasing an “IRL” experience of the app in a retail environment at Saks Fifth Avenue. It was first available in October on World Mental Health Day in New York City, then in Boston and Washington, D.C. Starting today, the installation is found at the luxury department store’s Beverly Hills location until Nov. 10.
“When consumers come in to learn about their moisturizer, they’re now able to learn about mental health,” said Jamie, who began developing the concept for Happy Not Perfect four years ago. “We often only associate self-care with our beauty routine, but now, it’s mental health, too…The beauty industry is finally really understanding that looking good starts with nurturing the inside, as well as the outside. That messaging is really being supported by Saks, because these installations are right next to these beauty counters. They’re able to

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Via:: https://wwd.com/beauty-industry-news/beauty-features/saks-agrees-happy-doesnt-mean-perfect-1203364377/