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Nordstrom Brings Beams to the States

Nordstrom is bringing Beams, the buzzy Tokyo store, to the States for the first time in a retail space this fall.
The Japanese company is the latest collaborator at the Nordstrom men’s store’s Concept pop-up project. Concept: 007 Beams will open to the public today and remain through the holiday season.
Sam Lobban, vice president of men’s fashion for Nordstrom, said the company is “always scouring the market for interesting and innovative ideas across the scope of men’s.”
Over the course of his career, which included a stint at Mr Porter, he visited Japan eight or nine times, he said, nearly always Tokyo, and had “developed a relationship with the team at Beams.”
So when brainstorming about what the newest iteration of the Concept project could be, Lobban immediately thought of Beams.
Lobban said he’s long been a fan of “the product they sell and the way they present their brand” as well as their distinctly Japanese take on Americana, which is wildly popular in that country.
“We wanted to give them the opportunity to show Americana through a Japanese lens and bring it back to America,” he said.
As a result, the shop will showcase an eclectic assortment of gifts, ranging from knitwear to sake sets.

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Via:: https://wwd.com/menswear-news/mens-retail-business/nordstrom-beams-u-s-tokyo-sam-lobban-makoto-toda-1203364638/