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EXCLUSIVE: Cult Brooklyn Jeweler Catbird Expands to Manhattan

It wasn’t until late summer that Catbird’s founder Rony Vardi and creative director Leigh Plessner began to make regular trips from Brooklyn to Manhattan. While each has lived in New York City for two decades, “We never went, it was a thing to pronounce we were going to Manhattan,” said Plessner who, like Vardi, bases both work and family in Brooklyn.
That’s changing today, as Catbird — a beloved multibrand jewelry boutique that was among the first retail enterprises to populate Williamsburg’s Bedford Avenue — will open a Manhattan outpost. Located at 253 Centre Street in SoHo, the store’s 1,700 square feet will dwarf Catbird’s 200-square-foot original location across the East River.
Catbird’s membership to “O.G.” Williamsburg retail has helped designate it as an authentic Brooklyn brand. In 2015, the company participated in Le Bon Marché’s Brooklyn product expo and has had similar resonance in international markets like Japan. Due to Catbird’s strong social media voice, the company is regarded by Millennials as an approachable jeweler that reflects new generational values like inclusivity, price sensitivity and escapism.
Founded in 2004, the company has grown its online business and in-house jewelry label (which is crafted by a team of 35 bench jewelers in the

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Via:: https://wwd.com/accessories-news/jewelry/brooklyn-catbird-manhattan-1203363353/