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Is Paris Ready for Barry’s Bootcamp?

GET YOUR SWEAT ON: Barry’s Bootcamp is taking over Paris.
The 1998-founded gym opened its first location in the French capital on Saturday evening, a 5,800-square-foot space on the Rue Réaumur in the 2nd arrondissement.
“Paris is definitely ready for Barry’s,” said chief executive officer Joey Gonzalez, speaking at the bootcamp’s opening cocktail on Saturday evening. “I wouldn’t have said that maybe five years ago, but judging by the amount of Instagram direct messages I’ve been getting asking me when we’re coming to France, I know French people are aware of the brand and fully ready for us.”
One of those French people is Balmain designer Olivier Rousteing, who met Gonzalez via Balmain ceo Massimo Piombini and became a regular at international Barry’s locations.
To celebrate the long-awaited Paris opening, the designer has teamed with Barry’s to create a capsule collection of three looks, produced in limited edition and put up for auction on the Barry’s web site, with all proceeds going to French charity Le Refuge.

The three looks designed by Olivier Rousteing for Barry’s Paris
Courtesy

“All proceeds go to benefit kids who have been victims of homophobia or transphobia,” said Gonzalez, gesturing to a crystal-studded “Cross Your Limits” hoodie. “That aspect was important to

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Via:: https://wwd.com/eye/lifestyle/is-paris-ready-for-barrys-bootcamp-1203199738/