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Spotlighting Vintage Denim: Elleti Group Unveils Museum, Opens Archive

SAN BONIFACIO, Verona — Around 100 rare pieces of vintage denim were showcased inside a minimal space adjacent to the premises of garment-maker and laundry company Elleti Group in San Bonifacio, a small town on the outskirts of Verona.
On Wednesday night, the company founded in 1982 unveiled M.O.D.E., or Museum of Denim Elleti Group, gathering a range of denim industry heavyweights to celebrate the opening.
Dating as far back as the mid-18th century, denim garments on show were distressed, worn-out and damaged while retaining their silhouettes and bearing the signs of time, as well as the history of their wearer. For instance, a Forties baggy style was splashed with the “PW” lettering, which stood for “prisoner of war,” as the pants once belonged to a World War II prisoner.
In addition to a number of styles from Levi’s, Lee and Wrangler, which make up the majority of Elleti Group’s collection, smaller brands — some of which are no longer in business — were also represented. They include Los Angeles’ Stronghold, J.C. Penney-owned Big Mac, San Francisco-based Boss of the Road, as well as Japanese firms.
“The museum is a tribute to jeans through a hundred garments we collected over the years with the

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Via:: https://wwd.com/fashion-news/denim/elleti-group-unveils-museum-opens-archive-1203190378/