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Latest Hair Trend: Head Spas Grow in U.S.

“People get facials all the time, but why stop at the forehead?” said Keiko Uehara, co-owner of West Hollywood’s Blow Me Away.
The organic hair salon, which counts Gwyneth Paltrow as a client, specializes in scalp revitalization.
“It’s a detox,” said the Japanese native. “We deep-cleanse follicles. A lot of people have clogged follicles, and it prevents healthy hair growth.”
The treatment typically consists of a scalp exfoliation and massage. At Blow Me Away, the process involves an analysis, which utilizes a magnifier to study the condition of the scalp, followed by an exfoliation using a steaming bonnet and organic products by Oway, as well as an ayurveda-influenced massage. The price for the standard “botanical deep scalp spa” service ranges from $75 for 30 minutes to $125 for an hour.
“The head has a lot of pressure points, so massaging really activates stimulation for blood circulation, better sleep, stress release, anti-aging,” said Uehara. “It’s the hidden benefits of head spa… It’s routine in Japan.”
The head spa — as it’s known — is, in fact, a standard option in hair salons across Japan and it’s now catching on in L.A. and other major U.S. cities. Of late, the U.S. market has been booming with scalp-care

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Via:: https://wwd.com/beauty-industry-news/hair/latest-hair-trend-head-spas-grow-in-u-s-1203186326/