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Cowboys, Y-Fronts and the New Drag: Brands to Check Out During Paris Men’s Week

PARIS — Paris men’s fashion week is having a moment: Hailing from Los Angeles, Sweden, China or Monaco, Rhude, Eytys, Li Ning and Alter are among the rising international brands that have been added to the official men’s calendar and presentation lineup this season.
Things are going pretty fast for Gamut, the fashion collective created in 2017 by former students of La Cambre fashion school in Brussels — which is surprising, because the seven French nationals are intent on taking their time.
“We’re continuing to experiment with the fashion calendar: We chose to skip fall 2019 to focus on our showroom, and realized that taking nine months to create a collection was a rhythm we quite liked,” said one of the members — all of whom prefer to remain anonymous — speaking at the collective’s studio at the Porte de la Chapelle, a somewhat sketchy area in the remote 18th arrondissement.
Since its first debut show last September, Gamut has added a photographer/visual director to its team, and landed a spot on the French couture federation’s official calendar for presentations. Now it’s behaving like full-fledged business with dedicated members in charge of sourcing, production, administration and communication. Decisions are still fully collegial, though.

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Via:: https://wwd.com/menswear-news/mens-fashion/paris-mens-week-rhude-eytys-gamut-li-ning-1203181364/