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North Sails Supports Plastic-Free Nightlife Initiative

North Sails is taking its fight against disposable plastics a step further by engaging Milan’s night owls.
The sailmaking specialist is partnering with Worldrise, the nonprofit set up by the brand’s ambassador and marine biologist Mariasole Bianco, to enroll a number of the city’s nightclubs to go plastic free by the end of 2019.
By adhering to the project, called “No Plastic More Fun,” the nightclubs have all pledged to replace disposable plastics with eco-friendly alternatives, including bio-plastic glasses, which are both biodegradable and compostable, and aluminum water bottles, as well as avoiding the use of straws.
The initiative will officially kick off on the evening of May 4, renamed “Blue Night: The Sea Stars From Here.”
“Plastics don’t have to be demonized, instead its use and abuse are critical,” said Elisa Riva, marketing director of North Sails, while unveiling the partnership at Milan’s City Aquarium on Friday.
“Our roots have been always connected to the sea. We believe it’s important to keep networking with public and private institutions and nonprofits to obtain positive results,” she added, recalling how the company has been implementing different initiatives to reach all ages and targets, in this case young adults.
“The audience of such a project is made of

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Via:: https://wwd.com/fashion-news/sportswear/north-sails-supports-plastic-free-nightlife-initiative-1203122899/