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Dolly Parton Signs Global Licensing Deal With IMG to Develop Fashion, Accessories and Home

HELLO DOLLY: Considering the vastness of Dolly Parton’s business ventures, the fact that IMG is now her first exclusive global licensing representative is an eye-opener.
The eight-time Grammy winner, who has been a client in North America of IMG’s partner company WME since last year, plans to delve into fashion, jewelry, accessories and home goods through the new deal. The multiyear pact is set up to help the country music star develop a lifestyle brand. But the truth is, she already is that and more. Gucci’s Alessandro Michele designed a sleeveless jean jacket emblazoned with her name and image on the back for the luxury label’s spring 2019 collection.
Aside from knowing how to make a statement on stage — wigs, sequins, bright colors and body-accentuating silhouettes — Parton also grasps what it takes to execute those ensembles. She and her creative director and wardrobe designer Steve Summers have reportedly been known to create about 300 outfits each year — down to every shoe and accessories.
Beyond her 1.8 million Instagram followers, Parton presents to IMG a built-in fan base. Five years ago, she passed the 100-million mark for records sold, and Parton continues to churn out country music, books and all kinds

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Via:: https://wwd.com/fashion-news/fashion-scoops/dolly-parton-signs-global-licensing-deal-with-img-to-develop-fashion-accessories-and-home-1203123160/