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Sterling Ruby: Pitti Uomo a ‘No Brainer’ to Debut Collection

IN THE SPOTLIGHT: Los Angeles artist Sterling Ruby gave away little about the ready-to-wear label he’s set to launch in June during a breakfast for the upcoming Pitti Uomo save for one detail: the dark denim pair of jeans he was wearing from S.R. Studio. LA. CA., which he paired with a black hoodie.
The only other hint that’s been stated publicly in an announcement on the collection is it is to serve as a reinterpretation of American workwear.
The L.A. artist is a special guest of the trade show, presenting his first apparel collection — some 10 years in the making — at a June 13 event.
Ruby stood before media and other guests just ahead of breakfast being served.
“I’ve been interested in making clothes…for some time and most of it has been just kind of a private endeavor,” he said. “For the most part, it’s been something very internal. But over the last 10 years, I’ve started to understand the desire and the reasons why I was doing this to begin with, and I also started to work with people in the fashion industry, in the garment industry, from both owners of big luxury houses to the youngest designers.”
That’s included a

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Via:: https://wwd.com/menswear-news/mens-fashion/sterling-ruby-talks-pitti-uomo-collection-launch-1203122250/