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Sophia Hutchins Is Eyeing a Slice of the Clean Beauty Market

Sophia Hutchins is entering the clean beauty business.
The 23-year-old executive director of the Caitlyn Jenner Foundation spoke about her new SPF business, Luma Beauty, at an intimate dinner at the Upper East Side home of Susan Rockefeller on Wednesday evening.
Other attendees of boutique investment bank Ohana & Co.’s ninth annual “Success for Progress” event included designer Vera Wang, Parsons School of Design dean Joel Towers, beauty entrepreneur Menaye Donkor and documentary-maker Mark Bozek, whose film — “The Times of Bill Cunningham” — is due for release in July.
Notably absent was David Rockefeller Jr., the businessman, philanthropist and great-grandson of the U.S.’s first billionaire. His wife said he was still in Bermuda on a sailing trip she had cut short to host the dinner.
Hutchins told the eclectic mix of guests about her forthcoming SPF brand, which is still in the early development stages. While she did not share any further details on the financials, her partner, Caitlyn Jenner, is believed to be involved in the business.
“We closed our first round of fund-raising just over two months ago so we’re very new,” said Hutchins, adding that her products would target young, environmentally conscious consumers with its clean formula and sustainable packaging.
“The reason

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Via:: https://wwd.com/beauty-industry-news/skin-care/sophia-hutchins-taking-a-slice-of-the-clean-beauty-market-1203122259/