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Papusse Wants to Take Italian Slippers Global

A signature velour indoor slipper from Italy’s Friuli Venezia Giulia has in recent years become a distinctive trait of the Milanese chic way of dressing.
With her brand Papusse, Carlotta Minuto, a former merchandiser at Ralph Lauren and Giorgio Armani in New York, wants to take the style global, by expanding its international presence through online sales and select retailers.
Crafted by artisans based in the North Eastern Italian region using cotton velvet sourced in Tuscany, the slippers — traditionally called friulane — are modeled after shoes rather than indoor footwear, with the outer sole featuring a signature tire pattern crossed by multiple stitching to enhance breathability. “At Ralph Lauren I learned how to think about items that people would want to wear everyday,” Minuto said.
“My aim was to elevate the shoes, create a luxury version and make a brand out of them. There were other options but they looked cheap and I knew artisans who could craft them in a luxurious way,” she added. “Although they are traditionally aimed at indoor use, the friulane [slippers] can add a cool factor to the look.”
Available in a range of colors including orange, bright green and midnight blue, the shoes retail at 85 euros

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Via:: https://wwd.com/accessories-news/footwear/papusse-wants-take-italian-slippers-global-1203120180/