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Donald Glover Airdrops Adidas Collab Sneakers to Lucky Fans at Coachella

Donald Glover gave fans an unexpected surprise at the Coachella campgrounds in Palm Springs, Calif. this weekend.
Glover — also known by his stage name, Childish Gambino — Airdropped select fans an invitation to try out his forthcoming Adidas collaboration kicks.
Fans who accepted the Airdrop had 60 minutes to pick up a pair of the shoes, called the Nizzas, from the Vintage Market at the festival grounds. The Nizza has a frayed off-white upper with brass grommets and two-tone laces.

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@childishgambino is blessing people at Coachella with a pair of his New Adidas Collab Via IPhone Air Drop! That’s pretty dope! #sayitwityakickz #sneakernews #sneakerwatch #sneakerfiles #solecollector #sneakerbardetroit #adidasoriginals #childishgambino #nicekicks #coachella
A post shared by Sayitwityakickz (@sayitwityakickz) on Apr 12, 2019 at 11:24am PDT

While the Airdrop gimmick may have seemed like an elaborate prank to some, fans who went to pick up the shoes were rewarded with a pair of kicks. They were also asked to sign a contract with Adidas, agreeing to “wear the shoes,” “come to the show,” and “keep them on all weekend.”
The “Community” star headlined night one of Coachella, with additional performances by Janelle Monae, Kacey Musgraves and Jaden

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Via:: https://footwearnews.com/2019/focus/sneakers/donald-glover-airdrop-adidas-nizza-coachella-1202771073/