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Here Comes the (New) Bridal Shoe: How Brands Are Finally Realizing the Potential of Wedding Footwear

Goodbye, dyed to match. Flat, casual, vegan shoes — and a plethora of other creative options — are making their way down the wedding aisle.
As New York Bridal Week kicks off today, buyers and editors will view the latest crop of wedding wear that is likely to continue its pivot to a new kind of bride.
Past seasons have shown updated silhouettes: Think two pieces, jumpsuits and bridal tuxedos, as well as more casual — and affordable — dress options. And alongside them, the bridal footwear market is making its own updates that go far past the conventional white satin pump, with everyone from Toms to Jimmy Choo and Casadei taking a piece of the market.

A bejeweled flat sandal, part of Casadei’s new dedicated bridal collection.

CREDIT: Courtesy of Casadei

“It’s a segment that needs to be approached with the same care as a main collection. We are not just facing one customer, we are facing customers all over the world who are facing multiple influences,” said Arianna Casadei, the daughter of Cesare Casadei, the brand’s creative director.
The young exec took charge of the e-commerce and global marketing and communications strategy for her family’s business in 2014. It was then that she

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Via:: https://footwearnews.com/2019/focus/womens/wedding-shoes-modern-brides-toms-jimmy-choo-birdies-1202767732/