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François Girbaud’s Take on Sustainability

BERGAMO — “I’m upset,” admitted François Girbaud. The founder of French cult brand Marithé + François Girbaud was among the guests of the Denim Day organized on Friday by Italian textile machineries manufacturer Itema.
“It’s been 25 years I hear people talking about sustainability and I still don’t understand what we are talking about. I don’t see any progress. I think we need to understand what sustainability means,” he said during a panel on the evolution of sustainability in the denim chain. “They pretend to save the planet with circular economy, or with recycled plastic, but it’s just bulls–t. We need to educate people to make the difference.”
According to Girbaud, who around 1989 kicked off a journey aimed at making the denim industry more ecologically and socially responsible — for example, he boosted a battle against stone washing, a practice he actually invented — companies and designers should rely on creativity to find new solutions in terms of materials and machineries to reduce the impact on the environment, but most of all “to save people from slavery.”
In addition, Girbaud attacked the established fashion industry and the runway show system. “During the Paris shows, there are influencers, like Cara Delevingne, with billion

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Via:: https://wwd.com/fashion-news/textiles/francois-girbauds-take-on-sustainability-1203105664/