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Combo Looks for the Knockout With Boxing-Inspired Activewear

Activewear start-ups continue to enter the market, with the segment showing no signs of fatigue. Combo Boxing looks to carve out a slice of the category, with a nod to the sport of boxing.
Its founders think they can make a good case that there’s room for their brand, particularly with the popularity of boxing boutiques and gym classes continuing to grow.
The just-launched company will start out direct-to-consumer in its first year but will eventually look into retail partners, in the vein of businesses such as a Bandier or Carbon38. Combo Boxing is also working out a deal with boxing studio Gloveworx that hasn’t yet been finalized, which could also mean distribution there. It would make sense with the brand’s core consumer in the gyms as Combo aims to position itself as the workout and daywear label of boxers who want something more fashionable than what’s already available.
The company plans to drop new items four times annually and then gauge market reaction. Combo tapped Alex Dimitrijevic to be creative director. Dimitrijevic comes to Combo after having served as head designer at Equipment, in addition to prior stints as designer at AG and design director for Assembled Brands.
“There wasn’t anything to represent women

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Via:: https://wwd.com/fashion-news/activewear/combo-boxing-looks-for-the-knockout-with-boxing-inspired-activewear-1203102700/