MILAN — Baccarat introduced a new luxury retail concept in Milan this week, in conjunction with the city’s furniture and design trade show Salone del Mobile.
Discreetly positioned in a 1,944-square-foot space in a courtyard on Via Montenapoleone, and marked by a stunning red chandelier outside its main door, the Baccarat Boutique, Bbar and Lounge is inspired by the brand’s Bar & Lounge of the Baccarat Hotel in New York.
The location and interiors, however, are quintessentially Milanese, characterized by modern frescoes by multidisciplinary artist and art director Alexandre Benjamin Navet.
A view of the Baccarat chandeliers and the frescoes in the location.
“This is the first such store in the world and it had to be in via Montenapoleone,” said chief executive officer Daniela Riccardi during an exclusive preview on Tuesday. “Everyone today talks about offering experiences, and in some cases it’s a bit of a stretch, but this is actually our world, part of our history,” contended Riccardi, who joined Baccarat in in June 2013 after holding the same position at Diesel for two years. Before that, she spent 25 years at Procter & Gamble, where she held numerous senior roles, including vice president in Colombia, Mexico and Venezuela. From 2005