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STREET SIGNS: Why Brands Open Their First Stores in Hong Kong

HONG KONG — The line of kids snaked down the narrow slope on Cochrane Street, waiting to get into a smallish two-story space decked out like an old VHS store from the Nineties.
It was the first pop-up for Drew House, Justin Bieber’s new clothing line, and nobody in line wanted to miss out. While the brand and its beige and yellow hoodies might have been inspired by the San Fernando Valley, it was in the Far East that fans first could snag the gear.
“The turnout was overwhelming to be honest,” said Ryan Good, cofounder of Drew House. “We couldn’t imagine the size of the crowds that gathered. We were truly blown away.”
Further pop-ups in other Asian cities and Western Europe may be in the works, Good said. Hong Kong was done rather “on a whim,” he said.
However, Hong Kong has attracted a slew of brands choosing to make their retail debut far away from the usual launchpads of New York, Paris or London.
In March, Palm Angels by Francesco Ragazzi opened its first global flagship here. Heron Preston showed up for the celebration, recalling the scene a few months earlier when Preston debuted his own first store on the same street.

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Via:: https://wwd.com/fashion-news/fashion-features/streetwear-brands-choose-hong-kong-1203096213/