It appears that Puma may have landed another big name to its long list of endorsers.
Fans began to speculate that the German sportswear company has signed multi-platinum recording artist J. Cole following an image that was posted on Instagram by retired track and field legend Usain Bolt yesterday.
The picture captioned “Puma Family” shows Bolt standing next to fellow Puma endorsers, including high-jumper Gianmarco Tamberi, Formula 1 driver Max Verstappen, Cara Delevingne, Adriana Lima and J. Cole. Spotted in front of a Puma-branded backdrop is Cole wearing a full gray sweatsuit along with a pair of high-top Puma sneakers to match.
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A post shared by Usain St.Leo Bolt (@usainbolt) on Apr 8, 2019 at 12:39pm PDT
Adding to the rumors, Puma senior marketing manager Clyde “Sneakerbox Clyde” Edwards posted a cryptic tweet, writing, “The ROC is in the building,” which is linked to Jay-Z and his Roc Nation label, who Cole has been signed to since 2009. Last year, Puma also signed Jay-Z to be its president of basketball operations in an attempt to revitalize the brand’s position in the category.
The ROC is in the building.
— Clyde (@sneakerboxClyde) April 8, 2019