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Grainger Is Driving the Safety Shoe Business by Hitting the Road With Shoemobiles

As one of the country’s top suppliers of maintenance repair and operating products, W.W. Grainger Inc. relies on multiple tactics to reach its customers, including brick-and-mortar stores and e-commerce. It also routinely hits the road with a fleet of shoemobiles, which give it direct access to employees at manufacturing plants and warehouses across the U.S.
The shoemobile sales model has long been popular with professional safety managers, who need to guarantee that employees are wearing footwear to protect them against job-related injuries. And they have good reason to enforce high standards: According to Grainger, the average worker’s compensation paid out today for a foot injury is $8,500.
The firm operates about 50 shoemobiles that vary in size, from smaller-box trucks to 18-heelers that can stock up to 2,000 pairs. Average prices for shoes in the trucks range from $100 to $125, though most companies offer workers a footwear stipend for their purchase.
Bruce Riebe, senior manager of footwear program specialists, said the trucks travel the country, with a few gaps in some of the mountain and plains states. “That is where we focus our web model,” he said. Although Riebe declined to break out sales numbers by distribution channel, Grainger in 2018 reported

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Via:: https://footwearnews.com/2019/business/retail/grainger-shoemobiles-safety-shoe-business-1202769473/