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Diptyque Presents Bazar Project in Milan

MILAN — The beauty of Milan lies in its hidden courtyards and private apartments and Diptyque knows it well, as it staged the presentation of its “Le Bazar de Diptyque” project in a residential building in the city’s arty Cinque Vie district.
More than 300 eclectic items, spanning from ceramic plates and printed cushions to stationery and decorative objects, were beautifully displayed across the rooms of two apartments.
“The idea with this project is to go back to the roots of the company and pay tribute to the founders,” said Myriam Badault, Diptyque marketing and creative director, who has been the driving force behind some of the brand’s most iconic scents since 2006.
Founded in 1961 by interior designer Christiane Gautrot, painter Desmond Knox-Leet and theater director and set designer Yves Coueslant, Diptyque began as a stylish shop on Parisian Boulevard Saint-Germain, offering a range of interior textiles, fabrics and decorative objects.
“People used to go in the shop and buy stuff they couldn’t find elsewhere. So three years ago we really wanted to bring back this idea because for us, it is part of the aesthetic and story of the brand. This lifestyle dimension is very strong at Diptyque,” said Badault.
As reported, a

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Via:: https://wwd.com/beauty-industry-news/beauty-features/diptyque-presents-bazar-project-milan-1203102104/