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Wolaco Activewear Expanding Into Women’s

Ath-leisure be damned. Wolaco has its sights set on the true performance activewear market with the introduction of its first apparel collection for women.
Wolaco, which stands for Way of Life Athletic Company, was founded as a men’s active brand in 2015 by Terry White, who was frustrated by having to run with his phone in his hand and his keys in his sock because the major brands didn’t offer shorts with pockets to stash and protect his things.
So in the spare time from his corporate job, the former collegiate lacrosse player set out to design his own. It took him 1.5 years, but he finally perfected the North Moore short that features sweat-proof pockets and patented compression fabric. He launched on Kickstarter, and raised $122,000 within 48 hours.
Since that time, Wolaco has expanded its men’s offering to include a more-traditional running short, tights, tanks, T-shirts and long-sleeve technical tops as well as caps.
“I’d been an athlete my entire life,” he said. “I’m from New Jersey but played lacrosse for Harvard.” Once he left college and got a job, he was determined to stay fit and often ran around his home in New York. “But there was nothing in the branded

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Via:: https://wwd.com/fashion-news/activewear/wolaco-activewear-expanding-into-womens-1203099177/