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Matchesfashion.com’s Lifestyle Push

LONDON — Modern-day style is evolving to encompass travel, interiors and homeware and Matchesfashion.com wants to keep up to speed.
That’s why the luxury fashion retailer debuted a home category last summer and, seeing traction from its global network of consumers, it’s now looking to expand its home offer, dabble in art and take its fashion edits to glamorous holidays — starting with the Il Pellicano hotel this summer.
“It’s a question of taste, it’s not only about how you dress but how you dress your table, how you dress your home and how you entertain. It’s all part of what’s a lifestyle,” said Martina Mondadori, editor in chief of Cabana magazine, which has just debuted a tabletop collection in partnership with Matches.
This concept of fashion beyond one’s wardrobe has become a growing focus for the retailer. It’s planning to highlight homeware more prominently on its web site with a new “At Home” column that will spotlight “lifestyle experts talking about style across all categories,” exclusive partnerships like the one with Cabana and a home offer that will expand beyond tabletop to include more ceramics and soft furnishings.
Additions include a new homeware line by Peter Pilotto — whose colorful aesthetic lends itself

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Via:: https://wwd.com/fashion-news/fashion-features/matchesfashion-coms-lifestyle-push-1203100921/