MILAN — Creating an olfactory wardrobe was Ermenegildo Zegna’s artistic director Alessandro Sartori’s goal while conceiving the new Essenze eau de parfum collection of fragrances.
Developed under license with the Estée Lauder Cos. Inc., the five-item line was officially presented with a cocktail party on Monday at the fashion house’s Milanese flagship in Via Monte Napoleone.
“The collection can complement any occasion as it accentuates the dynamic lifestyle and elegant informality of the modern Zegna man,” explained Sartori, adding that fragrances are “an important part of our offering and I believe this launch will help Zegna strengthen its identity as a luxury lifestyle brand.”
“It’s all about self-expression and what you feel in a specific moment,” said Sara Donninelli, product marketing vice president of Estée Lauder Cos., about the collection. “There’s no right or wrong with fragrances and these can be used together. Freedom is key for this line, which mirrors the elegance of those who dare to get dressed following their own rules.”
The Ermenegildo Zegna Essenze eau de parfum collection includes Italian Bergamot, Mediterranean Neroli, Florentine Iris, Madras Caramom and Indonesian Oud.
A bespoke installation combining science, design and fragrances was developed by London-based exploration house The Unseen to celebrate the