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WWD Men’s Summit: Hilary Coles of Hims

Hims is making waves in the wellness industry by tapping into a market that has otherwise been largely neglected: men.
“We launched Hims to address and normalize conversations that have been too often stigmatized and educate men that it’s OK to take care of themselves and actually, it’s kind of weird not to,” said Hilary Coles, Hims’ brand leader. “We help men take care of themselves through a telemedicine platform. What that means is that we offer men access to over-the-counter and prescription medicine via an easy-to-use online consultation that pairs them with doctors licensed in their states and from a network of pharmacies across the country.”
Launched 18 months ago, Hims now has “hundreds of thousands” of men using its platform, said Coles, which gives them access to FDA-approved, medical-grade products, educational tools and medical expertise.
“In health care, there’s a debilitating stigma attached to really important issues for men. It’s largely caused by a vacuum and a lack of conversation because men are unfortunately afraid to approach these hard conversations and they’re afraid to approach them with doctors, with their closest friends and even with their partners,” Coles said.
To combat this stigma, Coles and her team place extra emphasis on packaging

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Via:: https://wwd.com/menswear-news/mens-lifestyle/wwd-mens-summit-hilary-coles-of-hims-1203099000/