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Quay Founders Make Bid for Lingerie Market

“I think obviously coming from Quay Australia, we wanted to do something that was completely different and unexpected for us,” said Linda Hammond, who started the sunglass brand — known for its edgy frames at attainable price points — with her husband Allen.
The Hammonds’ new line, Dream Bandits, certainly takes the couple and its team to a new realm with lingerie that’s being pitched as daywear. It’s lacy bralettes and bodysuit styles in lace and velvet. The range retails from $49.99 to $59.99 and had been in development for about six months.
Dream Bandits launches with a curated assortment but for pre-fall and winter the brand will see the incorporation of mesh and other laces, plus a boost in colorway offerings. The Melbourne-based team will continue to build on that as the seasons pass.
“Definitely moving forward in the future, as the brand grows and the brand awareness also grows, we definitely want to go into the space of tops, cut and sew,” said global brand director Thu Nguyen. “We’re definitely going to be expanding the assortment.”
The brand is also already looking ahead at sustainability and how to factor that into the brand. At least initially, that will translate into more conscious

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Via:: https://wwd.com/fashion-news/intimates/quay-founders-make-bid-for-lingerie-market-launch-dream-bandits-1203099960/