Patrick Ta’s beauty brand is moving into Sephora a day after its official launch.
In March, Ta, a celebrity makeup artist with 1.3 million Instagram followers, teased his brand on Instagram with a separate page that has since accumulated nearly 65,000 followers. On Thursday, Patrick Ta Beauty made its online debut with a four-product range that includes body oils, lip glosses, highlighting mists and a setting fan to be used in tandem with the highlighting mist or for contouring purposes. The offerings, priced from $22 to $52, launched on Ta’s web site and today, they enter Sephora.
Patrick Ta Beauty’s Major Glow Body Oil, $52.
“As a makeup artist, I’ve always shopped at Sephora,” Ta said in a meeting at WWD’s offices, to which he brought his own lighting for optimal demonstration of his products. “I used to work at MAC [as a freelance makeup artist], but when I started branching out and adding other brands to my kit, Sephora would be the place to go. They have a wide variety of every single brand from mid to high, so it’s good to go in there and color swatch and add to your kit.”
Patrick Ta Beauty is available now on Sephora’s web