“This is the first multi-brand fashion show ever done on this scale,” enthused LuisaViaRoma CEO Andrea Panconesi of CR Runway, the ’90s look, consumer-facing extravaganza they are staging in Florence, Italy, during Pitti Uomo in June. It will be the first of a series of annual productions taking place in different cities across the globe.
Marking the 90th anniversary of the famous Florentine concept store, it will also be a celebration of all things ’90s. Carine Roitfeld is personally curating 90 looks from the fall ’19 men’s and women’s collections that pay tribute to the decade. “I hope 90 will be my new good luck number which his the reason we decided to do 90 looks,” she said.
Following a press conference in Paris at Hotel de Crillon to announce the partnership, FN sat down with Roitfeld, Panconesi and Roitfeld’s son Vladimir Restoin-Roitfeld, president and managing director of CR Fashion Book and consultancy arm, CR Studio, to discuss the show and its wider implications.
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@crstudio’s @carineroitfeld will stage her first-ever runway show in Florence on June 13, 2019. In partnership with @luisaviaroma, the spectacle will feature 90 of Carine’s personally curated pieces that pay