TEMPORARY HOME: Gucci is going big and going home.
The fashion house has inaugurated today a temporary store in Milan dedicated to its Gucci Décor home line, coinciding with the city’s furniture and design fair Salone del Mobile, running April 9-14.
Located on the tony Via Santo Spirito and running through June, the 2,691-square-foot unit distributed on two floors showcases a range of fanciful furniture, ceramics and decorative items reflecting the eclectic appeal and signature motifs of the label.
Patterns and symbols inspired by fauna and flora and bright colors dominate the space through rich wallpapers in silk, vinyl and paper decorating the walls, and paneled doors strategically positioned to enhance each corner of the space, which showcases both existing items and new releases.
Gucci Décor temporary store in Milan.
Among the new offerings, a shell-shaped armchair inspired by Hollywood in the Fifties comes in a wood grain pattern in velvet or moiré and bears embroidered motifs on the seat, including butterflies, owls and flowers. In addition to new versions of existing armchair and dining chair styles, a selection of low stools in printed and jacquard fabrics is also available at the store, as well as metal folding tables with prints and new cushions