Updates

Latest Entries

Grailed Founder on Future of the Men’s Fashion ‘Movement’

Men’s fashion has changed a lot in the past decade, and Arun Gupta sees it changing still.
Led by a young male consumer obsessed with streetwear, a new interest in fashion has led the popular success of sites like Grailed, which Gupta founded in 2013 as a marketplace and community platform for “super enthusiasts,” like himself. But already the culture is moving beyond streetwear.
“The men’s clothing movement, it being acceptable for men to care more about the clothes they wear, has been building for the past 10 years,” Gupta said. “But streetwear is the last phase of it.”
Already on Grailed, he said the inventory is about evenly split between streetwear and fashion, possibly a sign that the realm is cooling off a bit. And then there’s the split between the two types of fashion consumers Gupta is seeing.
“One is the consumer who buys to wear it, then there’s the consumer buying to flip it,” Gupta said. “It’s very prevalent in sneakers and now very prevalent in streetwear and it’s pretty unique to the ecosystem.”
He compared the level of resale with a brand like Celine, where new items have been slow to appear on Grailed and a brand like Supreme, which shows

Follow WWD on Twitter or become a fan on Facebook.

Read More…

Via:: https://wwd.com/menswear-news/mens-retail-business/grailed-founder-on-future-of-the-mens-fashion-movement-1203099248/