While it originally aired in the early aughts, MTV’s “The Hills” still holds a soft spot for many Millennials, who are now impatiently waiting for the show’s reboot, called “The Hills: New Beginnings,” set to premiere on June 24.
More than just a cultural moment that gave birth to many famous lines and sage pieces of advice, the show launched a new generation of reality TV stars turned entrepreneurs. Many of the show’s cast have gone on from the show to launch their own companies in the fashion, beauty and wellness spaces, some lucrative — for instance, Emily Weiss’ Glossier Inc., valued at $1.2 billion — while others — like Heidi Pratt’s Heidiwood — fell flat.
The show is coming back with some of its fan favorites, including Pratt and her husband, Spencer; Whitney Port and Audrina Patridge, and newcomers, like actress Mischa Barton, who is making her reality TV debut.
Now that MTV is reprising the show, WWD takes a look at all the brands created by “The Hills” current and former cast.
1. Lauren Conrad: LC Lauren Conrad and The Little Market
Left, Lauren Conrad attends season three premiere of “The Hills” in 2007. Right, Conrad at the Baby2Baby Gala in 2018.