SHANGHAI — Emerging Chinese designer brands stole the spotlight at Shanghai Fashion Week, the highlight of the East Asia fashion calendar, while buyers from around the globe said they were impressed with the variety of labels on offer.
“I fell in love with both Shanghai and its designers,” said Ida Petersson, women’s wear and men’s wear buying director at Browns, who visited Shanghai with her team for the first time. “You can really feel the energy buzzing throughout, and I was completely blown away by how established their trade shows were. The scene is huge.”
The standouts for Petersson included Susan Fang, Angel Chen, Caroline Hu, Ximon Lee, Pronounce, Xuzhi, Shuting Qui and Samuel Guì Yang.
Oude Waag fall 2019 presentation at Labelhood during Shanghai Fashion Week.
During the 11-day event which will wrap on April 8, 111 brands showcased and more than 1,100 labels attended the affiliated trade shows and showrooms, a 10 percent year-on-year growth, the Shanghai Fashion Week committee revealed.
Xiaolei Lv, vice secretary-general of the Shanghai Fashion Week committee, said, “In the past five years, we have worked hard to create an ecosystem that is in line with our own positioning. I am pleased to see more designers, brands, buyers, media