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Moore From L.A.: Fred Segal Makes Debut in Malibu, Locals Shrug

This weekend, Fred Segal will unveil its third L.A.-area store in Malibu, a 4,000-square-foot, sun-filled shop that is designed to be a beacon of SoCal style, down to the branded beach buggy parked outside. Never mind that Fred Segal the man is long retired, and that most of the clothing in the new store bearing his name isn’t even from here. Revealed just last week, the retail chain’s third new owner in seven years is counting on the fact that the name has a life of its own, conjuring palm trees, sunsets and surf — at least in its stores on the other side of the world.
For some in L.A., the Fred Segal name conjures only memories. Segal ushered in L.A.’s first designer jeans craze in the Sixties, creating a denim bar concept that welcomed The Beatles, Bob Dylan and the Jackson 5, then pioneered the shop-in-shop phenomenon at his retail centers on Melrose Avenue and later in Santa Monica. When the ivy-covered Melrose Avenue landmark was the temple of cool in the Eighties and Nineties, it was name-checked in films such as “Clueless,” “Legally Blonde” and “Less Than Zero,” and became the de-facto wardrobe department for such influential TV

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Via:: https://wwd.com/fashion-news/fashion-features/moore-from-l-a-fred-segal-makes-debut-in-malibu-locals-shrug-1203098119/