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Latest Wellness Products Tackle Hair Loss and Aging

Aging hair is getting a makeover.
The historically unsexy category has a handful of new entrants, like Nutrafol and Better Not Younger, that aim to tackle issues like hair loss, texture shifts from hormonal changes and overall hair well-being.
According to Euromonitor, the over-the-counter hair-loss treatment market globally reached more than $900 million in 2018. In the U.S., the market was $126.4 million. Mintel’s data shows that a significant percentage of adults — 44 percent — have taken appearance-oriented supplements, according to Olivia Guinaugh, U.S. home and personal-care analyst.
“Hair loss is the biggest concern consumers have,” Guinaugh said, noting that graying hair also appeared as a concern. She has seen nutritional supplements that target hair enter the space, and said it underscores the overall wellness trends. “That beauty-from-within trend, that’s really impacting the hair-care market,” Guinaugh said.
Unsurprisingly, money has found its way into the space.

Hers Complete Hair Kit.

Nutrafol, a hair supplements and wellness business, raised a $35 million Series B led by L Catterton’s Growth Fund earlier this week. Unilever Ventures, an existing investor, also participated. Virtue Labs has raised around $45 million for its hair wellness line, according to founder and chief executive officer Melisse Shaban, and has hair-loss products in

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Via:: https://wwd.com/beauty-industry-news/beauty-features/the-latest-wellness-products-tackle-hair-loss-and-aging-1203097197/